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      <image:title>Updates - Immersion Group featured in Surfers for Climate Action film - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Seagrass</image:title>
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      <image:title>Seagrass</image:title>
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      <image:title>Seagrass - Corner Inlet, Victoria</image:title>
      <image:caption>Immersion Group partnered with the Yarram Yarram Landcare Network and Corner Inlet commercial fishers to restore 5 hectares of Broadleaf Seagrass (Posidonia australis) using scuba-based underwater restoration methods developed by co-founder, Dr John Statton. The project is unique for its close engagement with the 18 commercial licence holders that fish Corner Inlet. Evidencing this commitment is commercial Bruce Collis, pictured right consulting with Dr John Statton regarding suitable locations for seagrass restoration in the embayment.</image:caption>
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      <image:title>Seagrass - Shark Bay, Western Australia</image:title>
      <image:caption>Immersion Group’s Dr John Statton has been active in seagrass restoration on Shark Bay in Western Australia for over 20 years.</image:caption>
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    <lastmod>2025-10-08</lastmod>
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      <image:title>Seaweed - So what is Asparagopsis?</image:title>
      <image:caption>Asparagopsis is a red seaweed native to the cool, nutrient-rich waters of southern Australia. Thriving in the powerful swells of the Southern Ocean, this hardy seaweed grows for up to nine months of the year along rocky coastlines and sheltered bays. For thousands of years, Indigenous Australians have used seaweeds for food, medicine, fishing, shelter, clothing, and ceremonial practices — demonstrating the deep cultural and ecological significance of these marine plants. European interest in Asparagopsis dates back to 1855, when British botanist William Harvey first documented its abundance in Western Australia. Since then, it has been recorded along Victoria’s coastline, from Portland through to Gabo Island in Gippsland. Today, two species — Asparagopsis armata and its tropical counterpart Asparagopsis taxiformis — are recognised as game-changing seaweeds for agriculture and climate action. When added in small amounts to cattle and sheep diets, Asparagopsis has been shown to: Reduce methane emissions by more than 80% in ruminant animals Improve livestock productivity, with evidence of higher weight gain and milk yields Deliver significant climate impact, helping agriculture transition to lower-carbon food systems With its unique ability to cut methane — a greenhouse gas over 80 times more potent than CO₂ — Asparagopsis is emerging as one of the world’s most important natural solutions for sustainable farming.</image:caption>
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      <image:title>Seaweed - Asparagopsis: A Farmer's Best Friend</image:title>
      <image:caption>The red seaweed Asparagopsis armata and its tropical relative Asparagopsis taxiformis produce naturally high levels of bromoform — a compound that blocks the enzyme responsible for methane formation in the stomachs of cattle and sheep. By interrupting this process, Asparagopsis can cut livestock methane emissions by more than 80%, according to leading studies in Australia and the United States. Since livestock are responsible for around 10% of Australia’s total greenhouse gas emissions, this breakthrough offers farmers a practical, natural solution to shrink their carbon footprint while maintaining productivity. Proven Productivity Gains Beyond its climate benefits, Asparagopsis is also delivering a production bump for farmers. Canadian farmer Joe Dorgan first noticed cows that grazed seaweed showed improved fertility, higher milk yields, faster weight gain, and fewer health issues such as mastitis. Backed by science, these early observations have been confirmed in Australian trials. In a controlled CSIRO feedlot study, cattle (steers) fed Asparagopsis achieved an average daily weight gain increase of 22–26% over a 90-day period. This dual benefit — lower methane emissions and higher productivity — makes Asparagopsis one of the most promising natural feed supplements for the future of sustainable agriculture.</image:caption>
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    <lastmod>2024-01-09</lastmod>
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